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The Hottest New Collaborator: AI
For many years brands have been engaging in creative collaborations, seeking to explore unexpected combinations, design exciting limited editions and form new, lasting partnerships. Now with the help...
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Digital Brand Experience
1. Virtual and Augmented Reality With the increased sophistication and ubiquity of virtual and augmented reality, immersive content has become an integral part of MTV and Gap‘s digital brand...
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Generations
1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide...
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Five Ways to Win with Augmented Reality (AR)
The first widespread iteration of Augmented Reality (AR) came into being in the form of Pokémon Go – the cult mobile app (whose whimsical novelty was ultimately short lived) that saw hordes of people...
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Welcome to the Age of Multisensory Digital Experiences
We live in an increasingly digital world. We communicate, work, shop and play digitally most of the time or at least a digital device is used at some point during these activities. Basically most of...
View ArticleClosing the strategy to activation gap: using strategic growth frameworks to...
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that...
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Social Good Innovations
1. Straw-style filter makes any water clean water The original ultra-light straw style filter lets you drink directly from streams, lakes, and any water source, turning up to 1,000 liters of...
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Humanising Data
1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and...
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Purpose Driven Brands
1. Tesco is helping to combat harmful pesticide residues One of the world’s largest supermarket chains is launching safety bags that use photocatalysis to destroy toxic chemicals found on many fruits...
View ArticleServing The Squeezed Middle
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7...
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