1. Virtual and Augmented Reality
With the increased sophistication and ubiquity of virtual and augmented reality, immersive content has become an integral part of MTV and Gap‘s digital brand experience.
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2. Collaboration with Influencers
Maybelline, Glossier and Revolve successfully employ influencer marketing strategies, connecting with ad-averse consumers in search of niche curation and specialized expertise.
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3. Digitizing the Retail Experience
From Rent the Runway’s flagship, Sephora’s Color IQ, to Rebecca Minkoff’s smart walls, on- and off-line brand experiences are becoming increasingly blurred.
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4. Rise of Instantaneous
To cut through infinite information, brands are delivering instantaneous and organic content. See how Samsung, Microsoft’s Xbox and Twitter live stream to capture audiences’ imaginations.
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