1. AI crunches through data
Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based.
2. Targeted advertising is on the rise
Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation.
3. Data optimizes consumer experience in the financial sector
Betterment, Geezeo, and Clarity Money leverage data to accurately understand their customers’ financial behaviors and needs, enabling smart, consumer-centric improvements to their offers.
4. Healthcare draws on big data for life-saving insights
Optum Labs, GNS Healthcare, Signet Accel and Perahealth employ big data, predictive analytics and machine-learning to better clinical treatment and advance research discovery.
